https://sollarsdesign.com Madison Sollars Design Mon, 13 Dec 2021 05:00:34 +0000 https://sollarsdesign.com en https://sollarsdesign.com/Melt Wed, 08 Dec 2021 04:29:21 +0000 Madison Sollars Design https://sollarsdesign.com/Melt MeltBrand Identity / Packaging Melt is a personality packed, oat milk based, vegan ice cream concept. Bright colors swirl together with a playful and expressive type logo to give the consumer a visual experience you can almost taste. <img width="4096" height="3072" width_o="4096" height_o="3072" data-src="https://freight.cargo.site/t/original/i/cf7b6461f8a6df949c24b1ee7500826205c4d757da03d36084ecf00b53708dde/stacked-OG_swirlbg.jpg" data-mid="127232604" border="0" src="https://freight.cargo.site/w/1000/i/cf7b6461f8a6df949c24b1ee7500826205c4d757da03d36084ecf00b53708dde/stacked-OG_swirlbg.jpg" /> <img width="4096" height="3072" width_o="4096" height_o="3072" data-src="https://freight.cargo.site/t/original/i/eb3f18770e5ce1b99b641460db89382f95e72b94f55f45e1a850db3a11859961/specialty-flavors_bgswirl.jpg" data-mid="127232618" border="0" src="https://freight.cargo.site/w/1000/i/eb3f18770e5ce1b99b641460db89382f95e72b94f55f45e1a850db3a11859961/specialty-flavors_bgswirl.jpg" /> <img width="4096" height="3072" width_o="4096" height_o="3072" data-src="https://freight.cargo.site/t/original/i/8eb38ac99874db12bc48ccfd38658a23d2a93d338575b9d199ccc3bad764ae45/lid-mint.jpg" data-mid="127232617" border="0" src="https://freight.cargo.site/w/1000/i/8eb38ac99874db12bc48ccfd38658a23d2a93d338575b9d199ccc3bad764ae45/lid-mint.jpg" /> <img width="4096" height="3072" width_o="4096" height_o="3072" data-src="https://freight.cargo.site/t/original/i/987c582c7f048ae22ff38a16bb3bd76d6e25df715bcc59f59208aac01df6eb9f/cups_stacked_swirlbg.jpg" data-mid="127232616" border="0" src="https://freight.cargo.site/w/1000/i/987c582c7f048ae22ff38a16bb3bd76d6e25df715bcc59f59208aac01df6eb9f/cups_stacked_swirlbg.jpg" /> <img width="7183" height="4529" width_o="7183" height_o="4529" data-src="https://freight.cargo.site/t/original/i/f7e9530ca20e7c3ca702b113df939bdef982cf912d6a020987ca3912a59626b9/top-lid-berry.jpg" data-mid="127333540" border="0" src="https://freight.cargo.site/w/1000/i/f7e9530ca20e7c3ca702b113df939bdef982cf912d6a020987ca3912a59626b9/top-lid-berry.jpg" /> https://sollarsdesign.com/Blue-Monday Mon, 13 Dec 2021 04:18:19 +0000 Madison Sollars Design https://sollarsdesign.com/Blue-Monday Blue Monday Coffee Brand Identity / Packaging / Digital Blue Monday is a coffee that helps you recover after drinking or dehydrating activities. The identity concept targets an audience with a social lifestyle that appreciates quality products with a hip and aesthetic brand design. <img width="4096" height="3072" width_o="4096" height_o="3072" data-src="https://freight.cargo.site/t/original/i/ad58e52a2a14b475506da4ea404671844dfd26fc215fe65ae5443f4fa55323d0/boxes.jpg" data-mid="127235343" border="0" src="https://freight.cargo.site/w/1000/i/ad58e52a2a14b475506da4ea404671844dfd26fc215fe65ae5443f4fa55323d0/boxes.jpg" /> <img width="4638" height="2415" width_o="4638" height_o="2415" data-src="https://freight.cargo.site/t/original/i/ad707661822e2fbd4cb7826208237b90fd62233bf717c506bd55477352fba3a2/website-full-image.jpg" data-mid="127235347" border="0" src="https://freight.cargo.site/w/1000/i/ad707661822e2fbd4cb7826208237b90fd62233bf717c506bd55477352fba3a2/website-full-image.jpg" /> <img width="4638" height="2415" width_o="4638" height_o="2415" data-src="https://freight.cargo.site/t/original/i/532c2f8c7737b6259e98e429d3e731ae7966e2d73bc7e1129c08d485700bf266/phones.jpg" data-mid="127235345" border="0" src="https://freight.cargo.site/w/1000/i/532c2f8c7737b6259e98e429d3e731ae7966e2d73bc7e1129c08d485700bf266/phones.jpg" /> <img width="10667" height="6667" width_o="10667" height_o="6667" data-src="https://freight.cargo.site/t/original/i/331b00fa5313805c981d38f3771a40897c246df4d402e8dacae1e941a20f91a4/logo-new-bg.jpg" data-mid="127335225" border="0" src="https://freight.cargo.site/w/1000/i/331b00fa5313805c981d38f3771a40897c246df4d402e8dacae1e941a20f91a4/logo-new-bg.jpg" /> The Big Idea: The brief for this project was to create a product concept for a coffee company and then design the company brand identity, logo, and packaging for the product. In my ideation phase I reflected on what could set a coffee apart, and drawing off of my own experience, I thought about how I wished that coffee didn’t make me feel dehydrated and anxious. This would be particularly helpful when recovering from drinks or even just at a time that you’re struggling to take the best care of yourself. From there the idea for Blue Monday was born; A coffee that rehydrates instead of dehydrates and has added vitamins and supplements for overall wellbeing. &nbsp; Name Inspiration: With a target audience of socially active young adults, I drew off the phenomena of The Monday Blues. After a big weekend of going out with friends and riding the high of a break from work, there can be this crash on Monday as you start the week all over again. This product’s mission is to be a coffee that helps you avoid that Blue Monday. Blue Monday is more than just a coffee and aims to help your mind and body. This mission lead me to explore an aesthetic that felt spiritual and medicinal. I wanted the branding and packaging to be reminiscent of natural medicine with a majestic feeling. Leaning into the name when it came to color palette was an easy choice; The deep royal blue feels calming, yet luxurious. For graphic elements and logo I knew I wanted something that appeared heavenly and organic and the rounded, pyramid shaped eye evoked that sense.Original Moodboard - Overall brand look and feel <img width="3508" height="2480" width_o="3508" height_o="2480" data-src="https://freight.cargo.site/t/original/i/dfee8dea03eba53a9d0f22a853f8cb496fc0d55bcd9d05f78b475f3446770ece/Moodboard-for-website.jpg" data-mid="138509402" border="0" src="https://freight.cargo.site/w/1000/i/dfee8dea03eba53a9d0f22a853f8cb496fc0d55bcd9d05f78b475f3446770ece/Moodboard-for-website.jpg" /> https://sollarsdesign.com/The-Optomists Wed, 08 Dec 2021 04:29:20 +0000 Madison Sollars Design https://sollarsdesign.com/The-Optomists The OptomistsBrand Identity / Packaging The Optomists is a glasses brand that uses a witty and positive tone of voice paired with bright and modern aesthetics to make customers excited about the mundane activity of getting glasses. <img width="10667" height="6667" width_o="10667" height_o="6667" data-src="https://freight.cargo.site/t/original/i/33167ceeb0ff92a7a8190362d4900cc24b6f3d14d35d12a541dc544ae4235cf1/logo-white-bg.jpg" data-mid="127333134" border="0" src="https://freight.cargo.site/w/1000/i/33167ceeb0ff92a7a8190362d4900cc24b6f3d14d35d12a541dc544ae4235cf1/logo-white-bg.jpg" /> <img width="4500" height="3000" width_o="4500" height_o="3000" data-src="https://freight.cargo.site/t/original/i/70f64c87207bf501877dce000beb38ea79789327f16a4c7cf73895482add724d/box.jpg" data-mid="127230761" border="0" src="https://freight.cargo.site/w/1000/i/70f64c87207bf501877dce000beb38ea79789327f16a4c7cf73895482add724d/box.jpg" /> <img width="3500" height="3500" width_o="3500" height_o="3500" data-src="https://freight.cargo.site/t/original/i/fc1d1782c37410dd438d9fdc59efd189dcc38e5c4770f0ef8ea01d4137175503/glasses.jpg" data-mid="127230789" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/fc1d1782c37410dd438d9fdc59efd189dcc38e5c4770f0ef8ea01d4137175503/glasses.jpg" /> <img width="10667" height="6667" width_o="10667" height_o="6667" data-src="https://freight.cargo.site/t/original/i/11726cbc799e5bf785ca40b8732cb732aa46182034b243a88e096cb310b335fd/totes-white-bg.jpg" data-mid="127333221" border="0" src="https://freight.cargo.site/w/1000/i/11726cbc799e5bf785ca40b8732cb732aa46182034b243a88e096cb310b335fd/totes-white-bg.jpg" /> <img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/419f9a28709b3f6faac5dc01b7ac8e914129b18059bdb152e77e04c5a78558bc/stickers.jpg" data-mid="127230893" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/419f9a28709b3f6faac5dc01b7ac8e914129b18059bdb152e77e04c5a78558bc/stickers.jpg" /> https://sollarsdesign.com/Verticle-Magazine Wed, 08 Dec 2021 04:29:20 +0000 Madison Sollars Design https://sollarsdesign.com/Verticle-Magazine Verticle Magazine Logo / Publication Design Logo identity, cover art, and layout design for Verticle, a skate magazine. The design aims to be bold and make a statement, inspired by the female skaters who worked to break into a male dominated sport.&nbsp; <img width="5000" height="3750" width_o="5000" height_o="3750" data-src="https://freight.cargo.site/t/original/i/6822a1ad7f0a20449432e097de62c7e8e7c6a1bc3efb7c602aa6272342dd3ca4/cover.png" data-mid="126901027" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/6822a1ad7f0a20449432e097de62c7e8e7c6a1bc3efb7c602aa6272342dd3ca4/cover.png" /> <img width="5000" height="3125" width_o="5000" height_o="3125" data-src="https://freight.cargo.site/t/original/i/ed3352bb42e99d6c754a7fbf458688287892606b66314ca14e42b1ef9695cf2f/mag2.jpg" data-mid="126901284" border="0" src="https://freight.cargo.site/w/1000/i/ed3352bb42e99d6c754a7fbf458688287892606b66314ca14e42b1ef9695cf2f/mag2.jpg" /><img width="5000" height="3125" width_o="5000" height_o="3125" data-src="https://freight.cargo.site/t/original/i/b2fcbf3c05fa9deb0fc607594b0a52eb372fc11920c4d213a902c14a3fc4cf50/mag3.jpg" data-mid="126901237" border="0" src="https://freight.cargo.site/w/1000/i/b2fcbf3c05fa9deb0fc607594b0a52eb372fc11920c4d213a902c14a3fc4cf50/mag3.jpg" /><img width="6000" height="3750" width_o="6000" height_o="3750" data-src="https://freight.cargo.site/t/original/i/61811da1d690ef4378214ac126cd3b76f2cbde1e535978d8e3db1b8422a4a8a1/mag4.jpg" data-mid="126901317" border="0" src="https://freight.cargo.site/w/1000/i/61811da1d690ef4378214ac126cd3b76f2cbde1e535978d8e3db1b8422a4a8a1/mag4.jpg" /> https://sollarsdesign.com/Disclosure-Vinyl Wed, 08 Dec 2021 04:29:19 +0000 Madison Sollars Design https://sollarsdesign.com/Disclosure-Vinyl Disclosure VinylHandmade / Photography Alternate cover for Disclosure’s electronic album Settle&nbsp;and secondary cover for Settle: The Remixes. Images were created by crafting a handmade kaleidoscope and photographing through it with an iPhone 13.&nbsp; <img width="4203" height="2528" width_o="4203" height_o="2528" data-src="https://freight.cargo.site/t/original/i/17ea6f001760dc78bfe384a201874d717c67c95dc83db18d5412c527872e3030/BlackbgOGMockUp.jpg" data-mid="127158211" border="0" src="https://freight.cargo.site/w/1000/i/17ea6f001760dc78bfe384a201874d717c67c95dc83db18d5412c527872e3030/BlackbgOGMockUp.jpg" /> <img width="3000" height="3000" width_o="3000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/39263b0bcbd6506ece57a515acc59277b2610c95fe152432921eea8347c1b9f0/blueinbagmock.jpg" data-mid="127158214" border="0" src="https://freight.cargo.site/w/1000/i/39263b0bcbd6506ece57a515acc59277b2610c95fe152432921eea8347c1b9f0/blueinbagmock.jpg" /> <img width="4596" height="4596" width_o="4596" height_o="4596" data-src="https://freight.cargo.site/t/original/i/d8f08a88a50be0de8f852507b1416fb37c443029660d75fa69006e5aecdeca54/Pink-Cover.jpg" data-mid="127158237" border="0" src="https://freight.cargo.site/w/1000/i/d8f08a88a50be0de8f852507b1416fb37c443029660d75fa69006e5aecdeca54/Pink-Cover.jpg" /> <img width="4596" height="4596" width_o="4596" height_o="4596" data-src="https://freight.cargo.site/t/original/i/7316b2d1e7cd6b1fc1517aff0cb9bbd895ca53533c214718e3e087122bf91ecf/back_pink_edited.jpg" data-mid="127158323" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/7316b2d1e7cd6b1fc1517aff0cb9bbd895ca53533c214718e3e087122bf91ecf/back_pink_edited.jpg" /> <img width="4096" height="4096" width_o="4096" height_o="4096" data-src="https://freight.cargo.site/t/original/i/03fbb9bb7683052d73dc3c80be4c15aab98c7b37979f511682be65780749d4de/Blue_Cover-resized.jpg" data-mid="127158370" border="0" src="https://freight.cargo.site/w/1000/i/03fbb9bb7683052d73dc3c80be4c15aab98c7b37979f511682be65780749d4de/Blue_Cover-resized.jpg" /> <img width="4596" height="4596" width_o="4596" height_o="4596" data-src="https://freight.cargo.site/t/original/i/9201eaa618f07e0344b7edb311795e8875db1d19e8b9af217910f1879f992875/Blue-Back.jpg" data-mid="127158482" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/9201eaa618f07e0344b7edb311795e8875db1d19e8b9af217910f1879f992875/Blue-Back.jpg" /> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; Settle is an electronic dance album with overall themes focusing on love, whether it be losing your mind over the one you love, being a fool as a result of love, or the euphoria you feel in love. I wanted the visual experience of these graphics to express this blurred, altered feeling that love can create; Acting and viewing things through a different lens. From here came the idea to hand make a device that really would alter your lens - a kaleidoscope. Using bright colored beads and photographing the kaleidoscope in movement I aimed to capture these feelings that the album evokes. Design Key Words: Energetic, Trippy, Euphoric Visual Direction Moodboard <img width="3508" height="2480" width_o="3508" height_o="2480" data-src="https://freight.cargo.site/t/original/i/af683247fb76a6c180c92cec6f5aca68b875f71dc1e92819b78d9e59911946e9/moodboard_edited.jpg" data-mid="127330875" border="0" data-scale="88" src="https://freight.cargo.site/w/1000/i/af683247fb76a6c180c92cec6f5aca68b875f71dc1e92819b78d9e59911946e9/moodboard_edited.jpg" /> Original captured images pre-edit <img width="3000" height="3000" width_o="3000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/c8be5f8c224c6b1e7a7f98952bc59fb4889b8157297e5ca96642752a5f91605a/image3.jpg" data-mid="127229995" border="0" src="https://freight.cargo.site/w/1000/i/c8be5f8c224c6b1e7a7f98952bc59fb4889b8157297e5ca96642752a5f91605a/image3.jpg" /> <img width="3000" height="3000" width_o="3000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/291e1e752443b95b6d596a387c72a78db0d3669d78dfbf5bbe061b064dbd372b/ogimage1.jpg" data-mid="127229986" border="0" src="https://freight.cargo.site/w/1000/i/291e1e752443b95b6d596a387c72a78db0d3669d78dfbf5bbe061b064dbd372b/ogimage1.jpg" /> <img width="3000" height="3000" width_o="3000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/3da329d49f1686e12cf4646bb12f0f5c8d831af1cf8baf15fa065747c075a408/IMG_7067.jpg" data-mid="127229988" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/3da329d49f1686e12cf4646bb12f0f5c8d831af1cf8baf15fa065747c075a408/IMG_7067.jpg" /> https://sollarsdesign.com/Polyphonic Mon, 13 Dec 2021 05:00:34 +0000 Madison Sollars Design https://sollarsdesign.com/Polyphonic Polyphonic - The DownloadResponsive Web Design Polyphonic is a cutting-edge music platform that specializes in unknown and underground tracks. The design for their annual review was inspired by the edgy and divergent nature of the platform. <img width="2560" height="1600" width_o="2560" height_o="1600" data-src="https://freight.cargo.site/t/original/i/73b635b3805df55ba2e4b2c68eaab17435e7c0249f490abb93c81d7f354ee342/phone-and-laptop.jpg" data-mid="127238805" border="0" src="https://freight.cargo.site/w/1000/i/73b635b3805df55ba2e4b2c68eaab17435e7c0249f490abb93c81d7f354ee342/phone-and-laptop.jpg" /> <img width="2073" height="1623" width_o="2073" height_o="1623" data-src="https://freight.cargo.site/t/original/i/17fa760af8902eec9604418ef20c9a47d80e727a5ef7d28cc6a67e21ddc4ad5b/Style-Guide--The-Download.jpg" data-mid="138666939" border="0" src="https://freight.cargo.site/w/1000/i/17fa760af8902eec9604418ef20c9a47d80e727a5ef7d28cc6a67e21ddc4ad5b/Style-Guide--The-Download.jpg" /> Polyphonic is a unique music platform with an audience that loves underground music and wants to have a different sort of listening experience. For their annual report that would be sent out to all of its users to wrap-up the awesome year, I wanted to create a design that was just as unique as Polyphonic. The look and feel of the site attempts to combine a classically “scientific” looking report with elements that are wildly bold and divergent. Stats and info graphics can be tired, but that isn’t Polyphonic’s style. I juxtaposed grid lines and stats with electric colors and large, obscure infographics to boost the energy and engagement with this type of communication. <img width="2560" height="1600" width_o="2560" height_o="1600" data-src="https://freight.cargo.site/t/original/i/2932769e8abc01a9c8ff60ab04e56082132e27efee477d3f8e0844f3f481614f/full-web-view.jpg" data-mid="138667024" border="0" src="https://freight.cargo.site/w/1000/i/2932769e8abc01a9c8ff60ab04e56082132e27efee477d3f8e0844f3f481614f/full-web-view.jpg" /><img width="2560" height="1600" width_o="2560" height_o="1600" data-src="https://freight.cargo.site/t/original/i/38ecdcf5138f3581d2372862bde404093cea8161725379546ce3e08f0098ffd6/phones.jpg" data-mid="127238806" border="0" src="https://freight.cargo.site/w/1000/i/38ecdcf5138f3581d2372862bde404093cea8161725379546ce3e08f0098ffd6/phones.jpg" /> https://sollarsdesign.com/Homepage Wed, 08 Dec 2021 04:29:21 +0000 Madison Sollars Design https://sollarsdesign.com/Homepage